RAW People
FAITH AGUGU
Director
Faith has over 20 years experience in the Australian fashion industry. Her career has combined store management with local and international buying, magazine and music video styling, and in-house wholesaling for the hugely successful Fleur Wood range.
The concept of Raw Fashion Agency was born in 2003 as a direct result of her success in the industry.
“It was a very organic process. After starting with Fleur Wood, I began receiving requests from other designers to represent their label and it became my vision to create a unique fashion agency for the Australian market. Within a relatively short time, I had 7 labels under the Raw banner.
“What sets Raw apart from other agencies, is that we have a very hands-on approach with our designers. Of course everyone wants their product to sell and that is our first priority, but identifying each designer’s individual needs and challenges helps us to tailor our services to suit each one.
“My dream for the future is to develop Raw into a formidable brand, renowned throughout the industry for excellence in service. And as the eyes and ears for the designers we represent, it’s key to keep them up-to-date with the latest developments in the market place so that they can keep their focus on what’s most important to them: creating fabulous products for the Australian and international markets.”
Faith’s invaluable fashion trade experience is now being shared to the new generation of industry movers and shakers in her role as teacher at the FBI Fashion College in Sydney where she tutors students in Fashion Agency Strategy.
SHIRALEE COLEMAN
PR Manager
Shiralee has been part of the Raw team for the past year, and she has extensive fashion experience in Australia and internationally. Completing a University degree in Business with a double Major in Marketing and Management – set the strong foundations for her career. Working in the fashion industry for 10 years, Shiralee has worked with labels Armani, Guess, Seduce, Katherine, Blue Juice and overseas for Brown Thomas, Ireland and Bespoke Media in Spain. Marketing for these brands has opened many doors. With a heart for fashion, her career has included working both as an agent and exclusively in-house, as well in front and behind the camera – enabling a 360 degree angle on each project. A very driven and passionate fashionista, she is always endlessly exploring the fashion market and pushing for over and above for each of her labels.
Shiralee has designed and strategically implemented fashion campaigns from start to finish – from the original creative ideas, producing and styling photo shoots, designing marketing material, and implementing advertising schedules across print, television and web media. She has strong industry contacts and a professional team that she has worked with for many years in order to achieve results. Her portfolio speaks for itself.
Shiralee brings her style, passion, dedication and her experience in fashion PR – adding valuable skills to the team as her role as PR Manager for RAW Fashion.
REBECCA GEORGIEVSKI
Currently studying a Bachelor of Communication and Media studies majoring in Advertising and marketing, and Public Relations at the University of Wollongong and having completed a Certificate IV in Fashion design and industry practices Rebecca has found herself wanting to establish herself in the fashion industry focusing on fashion PR and styling. Having done work experience at Rosemount Australian fashion week, Ginger and Smart and Willow just to name a few, Rebecca has aspirations to work with local designers with future ambitions to move overseas; having the ultimate career goal to work for an established fashion based company.
TIFFANY LOW
Currently in her final semester of studying a Bachelor of Business majoring in Management and International Business at Auckland University of Technology, Tiffany has also completed a Certificate in Fashion Design. Loving the experience of keeping involved in the fashion industry, Tiffany is a part-time model from Red Eleven Models, has interned for New Zealand labels Stolen Girlfriends Club, Ruby Boutique, and Karen Walker, and is the Fashion Editor of thedownlow.co.nz. Tiffany has also been very involved in New Zealand Fashion week for the past few years, working backstage and most recently, modeling in NZFW last year. With aspirations to become a footwear designer in the near future due to her passion for shoes, Tiffany has joined the Raw team to gain some hands-on experience in the PR field. Tiffany will complete a 9 week internship with Raw Fashion as part of a co-op placement program.
